I’ve always loved the simplicity of Squidoo - especially since it’s one of those sites that’s easy to use on the surface but can be even more powerful when you give it time and focus. To help you get a jump start on your Squidoo lens, here are 5 simple tips to apply immediately.

1. Think In Keywords

Before you even begin to work on your Squidoo lens, you need to decide what keywords you want to use. Not only is this good SEO practice, it’s necessary to figure out what your niche as a coach is. The more you have focused on the keywords that you’re going to use to attract people into your world, the easier it will be to allow them to find you. While you could make the lens all about you, it’s not the most effective keyword strategy.

Try this instead. Think of a problem that your ideal client would have. Try to put it in words. Then, go to a keyword research tool like the Google Adwords keyword tool. Type in some of the keywords you were thinking and see if people are actually searching for them. When you find a term that is searched often, you’ve made your first step towards creating an effective lens.

2. Connect Your Blog

The focus of bringing your coaching practice online should always be producing content - especially through a blog. Fortunately, Squidoo offers an RSS module that allows you to easily connect your blog to your Squidoo lens. Why do this? Well, in the beginning, your Squidoo lens might perform better in Google and the search engines than your website and blog. Never assume that just because your content is on your blog that it should be the only place you should put it.

Your content can have many homes online, especially through the use of RSS.

3. Use Images + Video

It may seem such a simple concept but using images and video can make your Squidoo lens stand out. You want someone who finds your lens to want to stay there for a while. If they bounce from the page in just a few seconds, they’re missing out on seeing your valuable content. Even if you can’t directly see how signing up with Flickr and YouTube relates to your practice, you should take advantage of these sites to create more opportunities for potential clients to interact with you.

4. Try New Modules

To build your Squidoo lens, you can choose many different modules to display your content and your interests. There are even modules where you can increase the amount of interactivity on your blog. Let’s say you have a question that you like to ask all your clients. Using the Duel module or even the Guestbook module, you can create a space for people to share their thoughts and hopefully more of their questions.

Remember, the more ways you can build content that leads to questions, the more success you can see. When you become the Go To person for answers, that’s when you start seeing the financial success you’ve been wanting.

5. Get Social!

One of the highlights of Squidoo is its active and passionate community. If you know Seth Godin, you know he believed in the power of having a community around your content. That’s exactly what he did with Squidoo. You can use the SquidU forums, comment on other lenses, and see what’s going on in the community. When you’re having fun with it, it will bring more people to your lens.

I love Squidoo because it’s an alternative to the often dizzying nature of Twitter and Facebook.

But often the reality of finding clients and making a living from such a pursuit isn’t as ideal as you’d like. That’s why I’ve put together 3 of my favorite effective and affordable (in fact, mostly free!) marketing methods.

#1 - Blogging

Every time I analyze someone’s coaching website, I check to see if they have been blogging at all. There’s a reason it’s become such a popular buzz word over the past few years - a blog can bring you more traffic and clients easily. But like many things, it’s easy to do but difficult to do right. Many coaches lack a blogging schedule and an idea of what people actually want to read.

Have you ever done keyword research?

This is the foundation of your business online. You have to know exactly what you’re trying to accomplish and how you’re going to do it. To start your own keyword research, I recommend a tool like Market Samurai. They offer a free trial and have excellent training videos that explain how to find the “sweet spot” for your keywords.

Once you find the keywords that fit in with your coaching practice, you have to be dedicated to using them in your blog posts.

#2 - Social Media

I do a lot of research on potential keywords for coaches and their websites. Over the past few months, I’ve found that the scope of what people are searching for and the amount of coaches trying to attract clients is limited.

So how does one overcome this difficult situation?

Connecting with people on websites like Facebook, Twitter, and LinkedIn is a great choice.

But the art to this is that you have to approach it as if you’re not marketing at all. Even if you have tons of bills to pay and need the money, you have to close that part of your mind off. All of your interactions should be social with the slightest hint of an offer that you’re making. Any offer you make should be in the form of sharing, not promoting. That’s why one of the first things you’ll want to do (besides making social connections of course!) is to connect your blog to your Twitter account.

I recommend using a service like bit.ly to send a link to your Twitter account so that you can track the amount of clicks you receive over time. This way you can measure if people are interested in what you have to say. This type of research is invaluable as you can create entire coaching programs, books, and etc around your most popular blog posts.

The more you connect and develop the Know, Like, and Trust factor, the more you increase your reach and effectiveness of your blog.

#3 - Article Marketing

Even though article marketing is similar to blogging, there’s one important benefit that is often overlooked. When you submit an article to EzineArticles.com, you’re joining a community of writers who have proven themselves to be experts at bringing visitors to their articles. Once they arrive on the EzineArticles site, there are more opportunities for them to find your article than you might think.

How is this possible?

Well, if you look at the bottom of the page for each article (you can choose one of my articles on the right to see an example!), you’ll notice there are 3 different categories. They are Other Recent EzineArticles, Most Viewed EzineArticles, and Most Published EzineArticles. What happens next is what I like to call The Article Hopping Phenomenon. While other writers might be good at getting visitors to their articles, they may not be skilled at having their readers visit their sites for more information.

But if you make an irresistible offer in your Author Resource box, you can stand out much more than the original author. In essence, you’re getting visitors because of an article you didn’t even write.

What effective but affordable marketing techniques do you use? Even more important, how much of your marketing actually looks like marketing? All 3 of these techniques, while effective for marketing, often don’t look like the marketing we’re used to. Would you agree?

Here’s a simple checklist you can follow to make your content creation as painless as possible. Sure, it doesn’t look fancy and I haven’t attached a $97 price tag on it but it is something that works if you use it. What more can you ask for?

Carry a Notebook With You Everywhere

You’ll be amazed the random times that ideas for articles, videos, and blog posts will come your way. For me, it’s right when I’m about to drift off to sleep. That means I have to keep an index card by the bed whenever an idea comes up. Start doing the same for your business. Having the ideas around you will help even if they don’t directly relate to what you’re trying to create.

You never know when you’ll come across an idea that could be the basis for a teleseminar, e-book chapter, or an entire coaching program.

Ask Yourself “How Does This Apply?”

Everything that happens around you is a potential source of content. Sometimes all it takes is a 140 character Tweet on Twitter to fuel even an entire ebook. The trick is to be mindful of what’s happening around you. Mindfulness isn’t just for Buddhist monks or Eckhart Tolle fans (although I do recommend his books for the insights they give you on life and even on your business). Mindfulness just means turning your brain on to what’s happening.

Asking yourself a question that forces you to look at what’s happening around you is a great place to start.

Write Now, Edit Later

Content doesn’t come out perfectly the first time. In fact, while you may see some people being totally polished and everything looks ‘in its place’, it’s usually just a sign of comfort and practice in creating content on demand rather than innate ability. I’ll admit that I can be a bit of a scatterbrain sometimes. Even as I write this post, I work on one paragraph, skip another, go down to the end, and then back to the middle.

Don’t worry about getting things perfect the first time. No, seriously. Don’t worry about getting things perfect the first time - just don’t!

Hold Yourself Accountable

Once you start writing or creating content, set a date for when you’re going to complete it. You don’t want to be surrounded by half written articles. They’re not doing you any good just sitting on your computer. And they’re certainly not out there helping others who need it. I’ve started to put my blog post titles into Google Calendar. I get reminders 1 day before and 1 hour before I have to post to get the brain going.

With this type of accountability, I know I can’t continue on during the day without getting a blog post out.

I’m excited to write this post too because I’m about to announce a special contest for business owners interested in quicker and easier implementation. It’s called Implementation Focus and I’ll be revealing more details soon. For now, let me know, what type of support do you need to successfully implement your next project?

I just don’t believe in the latest and greatest. I’ll be the first to tell you that I don’t get excited about the iPhone or the new Mac operating system. Considering the field that I work in, it’s a pretty bold statement to make - ones where people might even lose respect for me (incredible what materialism does to us, huh?).

I guess it goes back to how I feel about food. Give me vegetables and fruits any day over the newest Fat Free, Low Carb, No Sugar Added fad. I choose what works - things that look simple and unassuming, sitting around without sexy labels. As a result, I’ve been able to lose 50 pounds without struggle.

With just some quiet time plus my journal, I pinpointed the source of what I felt was missing as a lack of personal accountability. I was in a place where it was ok if I didn’t write articles (even though I know how effective they are), if I didn’t update my blog (which I advocate for SEO purposes for other people), and if I didn’t keep my focus and develop systems (the key to any successful business).

The moment I noticed this, I put systems in place to stop this from happening again.

I want the same thing for you and your marketing.

I want you to choose what works, not what’s popular. I want to you get results, not overwhelmed.

That’s why I’ve created The Personal Accountability Oath - will you take it along with me?

Here goes…

Put your hand over your entrepreneurial heart and boldly proclaim the following…

I Will Stick To One Thing And Make It Work

I get into a lot of conversations about Entrepreneurial ADD - the mindset that entrepreneurs get in where they get excited about each new idea yet they only give a small amount of attention to the actual implementation and more importantly, the support to make that product a success. Often the most important things you have to do are the least glamorous and worth getting excited about.

Let’s take getting traffic to your website for example. Depending on how competitive your niche is, you might have to produce lots of articles, videos, blog posts, and participate on social media just to get noticed even a little bit. While this requires a lot of effort and work, these are all things you have to do every single day. It’s a never ending process. Yet, it’s not necessarily as thrilling as launching a new product, is it? This comes into play when you think of putting up website after website yet the first one you put up doesn’t get any traffic.

Stick to one thing and do everything it takes to make it a success.

I Will Have A System For Creating Content

In my last post, I talked about the importance of creating content. Just how important is it? Well, if you want to make a success of your online business, you have to create a calendar of what you’re going to write and when you’re going to write it. Yes, there are plenty of entrepreneurs who are able to live without this type of system. But they’re very much the minority. Not only do you have to have a system for this content, you’re going to have to give a bunch of it away for free too.

Having an editorial calendar in place will help you make the most of the one thing you’re doing. Again, it’s not glamorous or exciting but it does work.

I Will Watch What They Do, Not Buy What They Sell

While I agree that marketing teachers have a right to make a living, I often worry if it’s at the expense of creating false hope for their clients. Are they selling fluff or simple repeatable systems? It’s often hard to tell. As an entrepreneur, I want you to be a keen observer. Notice what’s going on, watch what your business role models are doing, and see if it’s something that would help your business.

You would often be surprised how simple what they’re doing is and how it’s simple for you to do too. Keep this up and you’ll save thousands of dollars and feelings of disappointment and disenchantment when they reveal what’s behind the curtain - and you realize it’s still not the thing that’s going to help your business be profitable.

This simple Personal Accountability Oath can save you from a lot of the mistakes you can make online. Now it’s up to you to implement it, think about it, journal about it, and make it a part of your life. Once you start using it, leave a comment below and let me know how it’s helping you.

It doesn’t matter what email marketing system you use, what hosting provider you’re with, how many domains you own, how much you spend on training courses, and I might sound like a trader when I say this but also, the size of your list. *insert Internet marketing scandal here - the size of your list means nothing*

What does matter is one simple concept - which Erin discussed in more detail here: Give Your Content Away

Erin sums it best when she wrote this:

You should be in a business where you can create content like nobody’s business.  You should be a never-ending resource or supply of information in your area of expertise.  If you don’t feel this way, it means that you may not be stretching yourself far enough, researching your industry enough OR (and here’s the BIGGIE) listening to your customers.

As a coach, you’re extremely lucky. You don’t have to worry about packages getting lost in the mail, running out of stock of your most popular products, safety recalls, health inspections, or any of the other plagues of running a brick and mortar physical product business.

Your commodities are your content and yourself.

If you feel like you’re giving too much away, ask yourself this:

“Is my free content so good that people want to get to know more about me and get into my inner circle or am I hoarding my content because I think I’m so brilliant that people should just whip out their credit cards for me without any social proof or demonstration of my expertise?”

That was a little bit brutal, huh? But I think it probably raises some questions inside you as well - and I’m completely fine with that.

Your free content is always going to be the one on many - you’ll be able to use the free stuff to get noticed by lots of people. But for each piece of information you put out into the world, you’re always going to raise more questions.

The more you answer the questions, the more you become a leader for the people who ask those questions. Then, they’ll do whatever possible to get to know you more and be identified with you.

Guess what? That’s when they start spending money to be part of your higher end coaching programs.

Think of it as going to a concert. You hear all the free stuff on the radio. Then, you spend the money on the iTunes song or the CD. Then, you pay the extra price for the concert.

You’re not going just to hear the songs - you can do that easily at home. You’re going so you can be closer to the singer or band.

Be a content rockstar. Give away your free stuff - broadcast it around the world. Then you’ll get the raving fans who purchase front row tickets to your coaching programs and teleclasses even if it covers the same information in your free stuff.

While these worlds might seem different, they are all bound together by one very important thing: content.

But not all content is created equal. Some content is used just as bait for the search engines, targeting keywords and hopefully getting noticed by the Linkerati (the community of people on websites like Digg, StumbleUpon, and Delicious who will link to and vote for your content). But what if you can’t find those hidden gem keywords for your business? What happens then?

That’s the point when you not only need to create your content, you also need to create a community around it.

What does this community look like? In Internet marketing terms, you’ve probably heard of building a list and email marketing. While this space could easily be used for discussing the intricacies of these processes, I think it’s important to step back and see exactly why they are such powerful tools.

Here’s the honest truth. Articles go unread. Videos go unwatched. Tweets and Facebook statuses get ignored. There’s one more powerful variable that defeats every form of marketing available. It’s having people who believe in what you’re doing - and believe that what you’re doing can change their lives. When these people are on your list, they’ve given you a nod of approval. And they’re the ones who you should be sharing your videos, blog posts, and articles with. It’s never the format, it’s the reader behind it that matters.

I see a lot of marketers discussing article marketing, video marketing, social media marketing, and on and on and on. But you’re never just doing videos or creating a podcast, you’re creating a way to start a conversation with people who might be interested in what you have to share. The most unsuccessful businesses seem to be the ones who want to eschew the conversations and just throw things out in the world hoping they bring in tons of money.

No one feels empowered and ready to take action when they feel like they’re being talked at, when you can tell that the person writing the article or doing the video is targeting thousands of people. The secret with your content is to make it seem like you have just one person in mind. Get into that person’s mind, really try to think what their questions are, and do everything you can to answer them.

I know it seems difficult but you must have at least one person who has used your coaching services or attended a group session with you. If you’ve helped even one person make measurable changes in their life and you’ve been there for them on their journey, you have started to create a community. That’s the type of person you want to read your articles, watch your videos, and to receive your Tweets.

The next step for you? First decide how you’re going to start a conversation. Where will you find these people? What do they prefer to do - read an article or watch a video? The format of your message will always be secondary to how you’re going to find people that will benefit from what you have to say.

What are you doing to create a community around your content? Leave a comment below! I’d love to hear what you think.

But with the exception of a dropped call (due to my wi fi phone connection), everything on the call went smoothly from beginning to end. So, that made me think of how this service applies for coaches of any type.

If you are a coach, here are just 5 of the ways I came up with to use Rondeee for your coaching practice.

1. Record Client Sessions

I have to say that I loved how easy it was to record a call with Rondee.com. All you have to do is click a box before your call saying that you want it recorded. Once the call is done, Rondee will upload the sound files to the invitation page for your call. Other services require you to punch in complicated codes or you have to be on the call already and then press Record (something many people forget to do) - both of which lead to embarrassing mistakes.

What this easy recording means for you is that you can add more value to your clients to relive their coaching experience by offering them a recording of the call. This way your client doesn’t need to worry about taking copious notes and lose out on being 100% engaged in their coaching session.

2. Hold Group Coaching Sessions

Eventually if you want to build your coaching practice to a reasonable size, you will have to start taking on the one to many model of coaching. Well, Rondee makes it really easy to add new participants to these calls. All you need are names and emails to add people onto the call. When I did the call yesterday, the invitation sequence was flawless both for myself and my client.

Here’s a cool thing- if you’re offering this call as a free preview of your services, you can encourage your invitees to invite their friends to attend the event. You will just need to enable this when setting up your call. The result of this? Your coaching session could go viral with a lot more people on the call than you expected. This does wonders for attracting new clients and increasing your perceived expert status.

3. Record Expert Interviews

Now that you know most of the basics of Rondee, it’s time to think of some other ways to use this service.

One thing you should try is contacting experts who you think your clients need to hear from. Schedule a Rondee (which, FYI, is their play on Rendez-vous) with individual people or hold a panel call, whichever works best for creating an exciting and helpful environment. Ask compelling questions that you know your clients would love to know the answer to or email your subscriber list to get those questions from them directly.

When you get the recording of the experts answering these questions, burn it to a CD. After that, upload the CD files to a website like Kunaki.com where you can get CDs duplicated for less than $2 each.

Voila! You’ve just created a great gift to give to your best clients - and to attract new ones.

4.Record Mastermind Sessions

I credit working in a mastermind group for changing the way I look at myself and my space in the Internet marketing world. If you’re not in a mastermind session where you brainstorm on business ideas and plan out implementation with a group of likeminded people, you need to get in one today.

Then, when you have the sessions over the phone, each and every person will benefit because they can access the recording of the call. That way, you and everyone else in the session doesn’t have to lose that brilliant brainstorm they had during the mastermind.

5. Hold A Web Event

One of the features that stuck out to me about Rondee was the option for a live streaming version of the call. So, if you have people who can’t afford the long distance call, you can provide them with a link to listen to the call live online. Now, this isn’t a new service by any means but I haven’t seen a free conference call service that offers this before.

The potential for live streaming is great. If you’re doing the work of building your list community online, you can create a coaching event for members only. And you can create a special page just for those listening online with exercises, writing prompts, and notes about the call. There’s a lot of opportunities here that you could use starting today!

What’s your experience with other free conference line services? Have they been disasters or just as easy to use? Let me know! Comment below.

There’s so many easy and fun ways to share your knowledge with the world. But today I decided to pick one that really excites me, something so easy and incredible that I don’t know why people don’t do it every day.

Do you already have a community of newsletter subscribers? These are the people who can actually help you write your product.

So here’s what you’re going to do…

1. Have Your Virtual Assistant Create a Survey About Your Business

This one is so easy. You can use a website like SurveyMonkey.com. Remember, people think in questions so you’re going to get much more of a response if your survey is designed with questions like ‘What’s your biggest question about…?” Your VA can easily customize the survey questions to fit your business.

2. Let Your VA Send a Broadcast Email To Your Community About The Survey

Once the survey is complete, you need people to actually fill it out. Using your email marketing software, your VA can easily create a nicely formatted email with an effective call to action to get people to fill it out.

3. Offer A Free Bonus For Completing The Survey

This is one of those things that’s often overlooked. People don’t like to wake up in the morning and fill out a survey. But if there’s something in it for them like a free bonus of one of your other products or access to a resource that they haven’t had previously, they’re much more likely to take the action you want. Your VA can arrange the delivery of this free bonus to your subscribers.

4. Have Your VA Organize The Survey Answers

Once the answers start coming in, there will probably be many questions that repeat, are irrelevant, and they won’t be organized by any means. To make sure that you get the most out of these questions, your virtual assistant can organize all the answers and questions you get into logical categories.

5. Let Your VA Set Up A Free Bridge Line For You

There’s so many great services like NoCostConference.com and Rondee.com where you can do a series of teleseminars and recorded calls for your business. But if you’ve never worked with these before, they can be confusing. But your virtual assistant can walk you step by step through using these services.

6. Answer All The Questions And Have Your Virtual Assistant Download The Recording

So now that you have an organized list of questions to answer, you have a solid outline for a call. This is the time where you get to shine and demonstrate your expertise in your chosen specialty. This is the reason why you should have a VA in the first place - so you can use your time being the expert, not worrying about tech problems. Once you finish the questions, your VA can download that recording to work with.

7. Turn That Recording Into A Downloadable Information Product

Now that you have a recording, it can easily be transcribed by your virtual assistant. Or your VA can put the recording on a CD or drop the file into a membership site for you. There’s an incredible amount of opportunities for reusing this recording.

8. Have Your VA Organize The Sales Letter and Shopping Cart Integration

Now that you have a product, you need to have a way to sell it. There’s a lot of little steps involved in getting your product up for sale, all of which you shouldn’t be concerned with. Why? Again, your time as the expert is to be participating in activities where you get to show the expert. You’re losing money every time you try to fumble with a new technology or process that isn’t directly related to your expertise.

The best thing about this whole process is that can easily be completed in a week or less. Why not start today?

What are your comments? How else can a virtual assistant be used to create information products? Have you used a virtual assistant before for e-books and teleseminars? Leave a comment below.

Want to know about hero worship and your business? Just stop by Twitter on Friday for the infamous Follow Friday. I know I’m one of the few who wishes this was left for maybe one Friday a month - and not every single week. After all, how many deep new connections are you forming in 1 week? But that’s not the isssue right now.

The issue is that age old guru talk. Every Friday you get to see the hero/guru worship that can be overwhelmingly appalling. And it’s never anyone different. It’s always choosing someone in a higher station than yourself. When it comes to building your business though, flattery will get you nowhere.

Implementation gets you everywhere.

Who do you want to be?

I’m sure you have one person in mind who seems to be living the exact life you want. Maybe they’re driving the car you want, living in the house you’ve been dreaming about, or hopping on a jet plane while you’re slaving away with clients or at a desk job.

These are those great people that make you feel wonderful about yourself. They fill your car with imitation fuel, telling you that they are going to show you step by step what they did so you can be as successful as them. And you’re going to shell out a pretty penny for it too.

But while you may walk away feeling great about yourself after this training, what are you really left with except an inflated ego?

It’s too easy to whip out that credit card and sign up for a new course. And with the typical mindset towards money, you get this feeling of entitlement that you’re finally going to be the success that you’ve been wanting to be (even if this is your 16th high ticket course you’ve purchased) only to be disappointed once again. You come out of the course without a product, without any websites, with very little content of your own, and worst of all, you’re not adding anything to anyone’s life.

Money comes when you add value. Not when you work with a guru.

It breaks my heart because I’ve been there. But then I realized there wasn’t much difference between those heroes and myself. I had everything inside of myself that they made me believe I didn’t - that extra something I needed to shell out a hefty amount for so they could meet their launch income goal.

I know that being like your hero is tempting. You want to live their life and you want to live it now. But the journey is so much more important than the promise. Your business is going to grow so much more if you go out there and make mistakes of your own.

And you know what? When you go out and make those mistakes, fixing them as you go along, people will pay you handsomely for that.

When that happens, make sure they have a plan to implement what they learn from you. Gotta toot my own horn now and say that the best way to do this is make sure you partner with an internet marketing virtual assistant to help them actually have something to show.

Otherwise, you’re just selling the promise. If I find you doing that, I’ll find you and write a blog post about you. That’s just my style, what can I say?

What do you think? Are you still in the hero worship phase or are you actually out there making mistakes and fixing them as you go? Have you converted from being a hero worshipper to an action taker? Let me know! Comment below.

In the beginning, you created your website to get clients. Everyone was doing it and you were told you needed to do it - so you did. The problem is, most of the advice you received about websites treats your page as a gallery of information rather than an interactive piece of property on the Internet.

Why does my website need to be interactive?

Because if your reader comes across your site and doesn’t get what they immediately need, chances are they won’t be back again. That means if they don’t decide to book a free consultation in the (maybe) 3 minutes that they’re on your site, they’re never going to do it. Talk about lost opportunities!

But if you choose the right marketing call to action, you have the chance to draw these readers into your world even if they don’t become clients immediately.

What’s the right call to action for me?

Well, it’s hard to tell actually. It all depends on who your targeting. Once you figure out who, you need to figure out what way they like to take in information. Here are some examples though:

1. A Free Teleseminar Recording

If you’re working with busy professionals, they may not have the time to sit down at their screen and read for long. But if you have an offering for a free teleseminar recording (which you exchange for their email address) that they can listen to on their way to work, you have provided them with the right content that fits into their lifestyle.

Plus, you drew them into your community so that a reader who may have been around for 3 minutes will now be around as long as you provide them with great content.

2. Free Tools and Systems

Have you created a coaching tool that works well for your clients every time you use it? Is it something that increases productivity, reduces blocks to abundance, or helps them get clear on their ideal relationship? Congratulations - this is something that you can exchange for an email address. Tools like these make for a great marketing call to action because when you ask them for that email address, they’re getting something valuable in return.

Plus, if you brand that tool with your contact information, you’ll make a lot more than a 3 minute contact.

3. Invitation To A Weekly Webinar

Webinars are one of the hottest trends of 2009 - and they’re not going anywhere. If you can host just one of these a week where you present valuable useable information, you’re offering something that has a higher perceived value than just an email newsletter. Unfortunately, people rarely sign up for newsletters anymore. But if they see something like a webinar, it’s new enough to them that they’ll be willing to exchange their email address for that information.

When putting together a marketing call to action, remember that your potential clients aren’t looking for your coaching services. Your services are just a feature. But what they get out of it is the benefit. You need to design your call to action to be exactly the same. No matter what you decide to give away, make sure it solves a problem or makes your potential client’s life better in some way.

What are some other offers that make for a great marketing call to action? Let me know what you think - I’d love to hear your comments below.

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